Primrose Bakery Celebrations and Chocolate Flapjacks

London bakeries are becoming more and more Americanised.  I was at a talk once about the bakery scenes in various European countries and someone pointed out that in places like Paris and Rome, there’s such an embedded tradition of their national baked goods, that it’s hard for someone else to get a foothold, bakery-wise.  I’m not sure what it says about London that there’s so many international style bakeries (either that we’re a cosmopolitan-style city or there’s no history of local baked sweets), but there have been some great American-style bakeries which have come along to fill the gap.

The Primrose Bakery (right in the centre of London’s celebrity district and beloved by GOOP herself) serve a great variety of American-style cupcakes – I’m particularly fond of their lavender and their salted caramel cupcakes.  Their third cookbook, Primrose Bakery Celebrations focuses on various celebrations and parties throughout the year – the focus in on children’s parties – from baby showers, to parties for young children, for parties for teenagers.  Of course, these could be mixed and matched (or used for any occasion, really), but there’s some cute ideas suggested for specific themes.

My friend Nina was particularly happy with the alcohol-inspired cupcakes in the end of the book – rather an unusual cupcake chapter, but a bit of a balance to the deliciously sweet kids flavours which I preferred (bubblegum cupcakes, anyone?)  There’s probably something in there for anyone who loves cupcakes or cookies or traybakes – any American sweets.


Chocolate Flapjacks (from Primrose Bakery Celebrations)


525g unsalted butter

525g light brown sugar

4.5 tablespoons golden syrup

675g rolled oats

9 tablespoons cocoa powder

DSC_2259Melt butter, sugar and golden syrup together slowly.

DSC_2260 DSC_2261Once totally melted, mix in oats and cocoa.

DSC_2266Pour mixture into a lined baking tray.

DSC_2263 DSC_2267Bake at 150C for about 40 minutes and allow to cool in the tray.

DSC_2268 DSC_2269

Allow to cool overnight and cut into pieces.


I received a free copy to review from Square Peg Publishing, but all opinions are my own.



One comment

  1. Good choice of porridge oats!

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